There is an unsubscribe option, which, after you ticked all the categories you don't want to be bothered with, cheerfully confirms that it will "take no more than 5 days to process the request".
It is disappointing that Optus not only chooses the Opt Out approach but then allows itself to keep bothering you with their spam for up to 5 days after you've actually gone thru the trouble to, well, opt out. The decent, non-dodgy way to go would surely be to spare the "valued customer" all those unrequested messages and provide an Opt In option for those who actually want them.
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