Ouch

It's quite true that not all men run the risk of being mistaken for, say, Brad Pitt; and obviously, we uglier slightly less handsome guys are supporting women in their efforts to resist, ahem, certain temptations by, well, not presenting such temptations in the first place. There's also no doubt that some blokes are more than just a bit delusional when it comes to assessing their own attractiveness; and that the occasional reality check, reminding us them that they may not be quite the chick magnets they think they are, is necessary.

However, I also believe it's important to keep in mind that we guys have feelings, too. Wouldn't you think we deserve more gentle, sympathetic treatment than the blunt, shocking approach Zest Communications has chosen to remind us of our effect on the fairer sex?